The Photography of Howard Roffman
Born in Philadelphia in April of 1953, Howard Roffman is an American lawyer, marketing director, author and photographer. He is best known for his work on the Star Wars
franchise as Lucasfilm’s head of Licensing and for his series of photographic art books of gay-positive images published in Berlin by Bruno Gmünder.
The son of a Jewish family in a white middle-class section of Philadelphia, Howard Roffman’s interest in photography and awareness of his gay identity began early in his life. He attended the University of Pennsylvania and, later, the University of Florida College of Law where he received his Doctor of Law degree in 1977. Roffman served as a law clerk on the United States Court of Appeals for the Fifth Circuit and later at Morgan, Lewis & Bockius, a law firm in Washington DC.
As an author, Roffman spent years of research for his first nonfiction book, the 1976 “Presumed Guilty: Lee Harvey Oswald in the Assassination of President Kennedy”, a volume published by
A.S. Barnes that examined the Warren Commission Report. His second nonfiction work, “Understanding the Cold War: A Study of the Cold War in the Interwar Period”, was published by the Associated University Press in 1977.
Howard Roffman joined Lucasfilm in 1980 initially as legal counsel but was eventually promoted to general counsel. In 1986, he became the company’s Vice-President of Licensing, a position that included overseeing daily operations, identification of licensing partners, and the execution of agreements. Roffman was instrumental in the 1991 launch of the Star Wars novel franchise. Timothy Zahn’s “Heir to the Empire”, the first of this novel series, was on The New York Times Best Seller list for nineteen weeks.
In 1999, Roffman was appointed President of Lucas Licensing, a subsidiary of Lucasfilm that owns the licensing rights to the “Star Wars” and “Indiana Jones” film series. In this position, he acted as Executive Producer for the highly successful “Star Wars: In Concert” tour, a series of
concerts featuring a choir and symphony orchestra synced with footage from the Star War saga films displayed on a three-story LED screen.
In early 2012, Howard Roffman became a Senior Advisor at Lucasfilm; however in the latter part of the year, he returned to full-time management of the Star Wars franchise. Roffman’s leadership with Star Wars licensing has been credited for redefining the licensed merchandise business. His work became the template used by many major media companies, including Disney which acquired Lucasfilm in 2012. Chosen by Brandweek magazine as the 1997 Entertainment Marketer of the Year, Roffman was inducted into the Licensing Hall of Fame in 2012.
In 1991, Roffman began a career in photography through his meeting a young gay San Francisco couple who were seeking a photographer. By introducing his work to people on the street as well as at fairs and malls, he developed his skills and gradually built an impressive body of work. Over the
last three decades, Roffman has published twenty-three volumes of portraiture photography and numerous magazine articles and calendars. After many years of shooting black and white film, he presented his first collection of digital color images in January of 2009, “Private Images, Bel Ami”, published through Bruno Gmünder.
Howard Roffman serves as the Executive Vice President of the Board of Directors of the San Francisco Film Society. He has aided in the financing of several acclaimed documentary film projects. Among these were directors David Weissman and Bill Weber’s 2011 “We Were Here”, which illuminated the personal and community issues raised by the AIDS epidemic, and directors Jeff Orlowski, Jerry Aronson and Paula DuPré Pesmen’s 2012 “Chasing Ice”, a multi-year chronicle of the earth’s melting glaciers.
Howard Roffman’s photographic work is represented by Wessel + O’Connor Fine Art, a gallery that specializes in vintage and contemporary photography: https://wesseloconnor.com
Notes: The September 2019 issue of the online Metrosource magazine has an article on Howard Roffman’s photographic career at: https://metrosource.com/howard-roffman-gay-nude-photographer-star-wars/
Medium: Human Stories & Ideas has a short article on Howard Roffman and a link to a 2017 video interview entitled “Messing with a Classic” in which he discusses Lucasfilm and his work with “Star Wars” saga: https://medium.com/@wayofthewarriorx/howard-roffman-tv-interview-guy-who-was-in-charge-of-the-eu-l-l-ca33735117d2
Second Insert Image: Howard Roffman, “Pictures of Fred”, 2000, Bruno Gmünder, Berlin, Germany
Third Insert Image: Howard Roffman, “John, Gary and Kris by the Stoop”, 1995, Gelatin Silver Print, Edition of 25, 36 x 36 cm, Private Collection
Bottom Insert Image: Howard Roffman, “Three”, January 1997, Second Edition, Bruno Gmünder, Berlin, Germany

































































































































































































































