J. C. Leyendecker

J. C. Leyendecker, “US Navy and What It Offers”, 1914-1918, World War I Naval Recruiting Poster

The image on this U.S. Navy recruitment poster for World War I  is based on a painting by J. C. Leyendecker.The same image was again used in 1973 for a Navy recruitment poster during the Vietnam War era, which promised a bonus for former Navy men.   

J. C. Leyendecker was one of the prominent American illustrators of the early twentieth-century. He is best known for his posters, particularly the series for Arrow shirts which featured ‘The Arrow Collar Man’. In his career, Leyendecker created three hundred and twenty two covers for the Saturday Evening Post magazine.

 

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