Tag: advertising

Gordon Coster

The Photography of Gordon Coster

Born in Baltimore, Maryland in 1906, Gordon H. Coster was an American photographer known for his abstracted industrial images and his photojournalism documenting civil rights and labor issues. Interested in photography from an early age,  he joined the Baltimore Camera Club in the early 1920s and garnered a reputation when his modernistic images were accepted in international photographic salons. At nineteen years old, Coster’s 1925 Bauhaus-inspired image of Baltimore’s Washington Monument, “Shadow of the Washington Monument”, was published in the Baltimore Sun’s rotogravure section. 

From 1920 to 1925, Gordon Coster worked for the Bachrach Portrait Studio in Baltimore. Once photography replaced drawing in advertising illustration, he moved to New York City where he became employed by the prestigious Underwood & Underwood. Originally the largest producer and distributor of stereoscopic and other photographic images, the photographic studio became a pioneer in the field of news bureau photography. Coster secured his place in the field by creating innovative advertising and industrial photo-illustrations for newspapers, magazines and catalogues. 

From the beginning of 1927 through 1936, Coster documented labor union activities. He relocated to Chicago in 1930 where he founded a mid-western branch of Underwood & Underwood. During his years in Chicago, Coster developed an unique artistic style for his evening cityscapes. These experimental works presented an abstracted perspective of Chicago’s buildings, shot with tilted angles and occasionally through unfocused lenses. Coster shifted his career to photojournalism with freelance work for such periodicals as Life, Scientific American, Time, Fortune, and Holiday.

Gordon Coster’s personal commitment to the welfare of his fellow citizens led to many extensive documentary projects. In the late 1930s, he produced many projects dedicated to American life in the mid-west. Coster created a series on the lives of wheat farmers and a detailed photo-documentary on the Tennessee Valley Authority Dam Project. Passed in 1933, the TVA project, though controversial at the time, transformed the wild Tennessee Valley river system into a stable region with flood-control, safe navigation, electrification, and economic development. Through the 1930s and 1940s, Coster documented the impact of World War II on the U.S. home front through images of  factories repurposed for military production, women assembly-line workers, and rallies to support the troops.

In 1946 Bauhaus professor László Moholy-Nagy, who founded the Chicago Institute of Design, invited Coster to lecture at the institute’s course “The New Vision in Photography” alongside such eminent photographers as Paul Strand, Erwin Blumenfeld and Berenice Abbott. Coster returned to lecture in 1950 to 1951 and later in 1960 with a focus on socially-oriented themes. In 1955, Edward Steichen selected Coster’s work for inclusion in the landmark exhibition “The Family of Man” held at New York City’s Museum of Modern Art. 

Gordon Coster ceased his photographic work in 1964 and eventually retired in 1982. He passed away in 1988 at the age of sixty-two. Coster’s work has been included in exhibitions at Houston’s Contemporary Art Museum, the Stephen Daiter Gallery in Chicago,  London’s Viewfinder Gallery, and New York’s Metropolitan Museum of Art.

Notes: Gordon Coster’s  photographic work is included in the current 2023 exhibition “Trick Photography and Visual Effects”  (January 19 to March 18) at the Keith de Lellis Gallery located at 41 East 57th Street in New York City.

A major collection of Gordon Coster’s work, including over twenty-five thousand prints, negatives, transparencies, and film reels, is housed at the Research Center of the Chicago History Museum. 

Top Insert Image: Gordon Coster, “Self Portrait”, circa 1945, Gelatin Silver Print, 20.3 x 25.4 cm, Private Collection

Second Insert Image: Gordon Coster, “Eliot Elisofon”, 1942, Gelatin Silver Print, Life Magazine Cover July 13, 1942, International Center of Photography

Bottom Insert Image: Gordon Coster, “Chicago Outdoor Street Market”, 1944, Gelatin Silver Print, Life Magazine Collection, 33.7 x 26.7 cm, International Center of Photography

Ernest Tubb and His Texas Troubadours

Poster for Ernest Tubb and His Texas Troubadours, City Auditorium, Salem, Missouri, December 11, 1957

Born on a cotton farm in Ellis County, Texas, in 1914, Ernest Tubb spent his youth working on farms throughout the state. He spent his spare time learning to play the guitar, yodel and sing. In 1936, with the aid of singer and musician Jimmy Rodger’s widow, Tubb was offered a recording contract with the RCA Corporation, recording two unsuccessful records.. He switched to Decca Records in 1940, recording six records with the company. It was his sixth Decca release, the single “Walking the Floor Over You”, that gave Tubb stardom and a gold disc by the Recording Industry Association of America late in 1965.

Ernest Tubb and his band, The Texas Troubadours, joined the Grand Ole Opry in February of 1943. His first band members were Chester Studdard, Ray “Kamo” Head, and Vernon “Toby” Reese. Tubb and his band were a regular on the radio show for four decades; and Tubb hosted his own radio show, the Midnite Jamboree, which followed the Grand Old Opry each Saturday evening.

Ernest Tubb surrounded himself with some of Nashville’s best musicians. Guitarist Jimmy Short added to the Tubb sound with his single-string guitar picking and clean, clear riffs. Steel guitarists Tommy “Butterball” Paige and Jerry Byrd, who eventually replaced Jimmy Short, added their sounds to Tubb’s recordings. Billy Byrd, who brought jazzy riffs to the instrumental interludes of the songs, joined The Troubadours in 1949 and added the four-note riff at the end of his guitar solos that became a recognizable part of Tubb’s songs. Billy Byrd would remain with Ernest Tubb until 1959, when he left to make several solo albums, later returning to play again with Tubb.

In 1949 Ernest Tubb teamed up with the famous Andrew Sisters to record a cover of Eddy Arnold’s “Don’t Rob Another Man’s Castle” and the western-swing “I’m Bitin’ My Fingernails and Thinking of You”. This two-song record sold 750,000 copies. Later that year, he teamed up with singer and musician Red Foley, recording “You Don’t have to Be a Baby to Cry”. The duo of Tubb and Foley released seven albums together, maintaining a friendly ‘on-the-air” feud over the years. 

Known for having one of the best bands in country music history, Ernest Tubb was inducted into the County Music Hall of Fame in 1965. In 1970, he was inducted into the Nashville Songwriters Hall of Fame. Tubb inspired some of the most devoted fans of any country artist; his fans loyally followed him though out his career, long after his songs stopped making the charts. He remained a fixture at the Grand Ole Opry and continued to host his Midnite Jamboree radio show. Tubb appeared as himself in Loretta Lynn’s 1980 autobiographical film “Coal Miner’s Daughter” along with fellow country stars Roy Acuff and Minnie Pearl. 

Tubb’s singing voice remained intact until late in life, when emphysema developed. He still continued making over two hundred appearances, traveling with an oxygen tank, shaking hands and signing autographs with every fan who stayed after the show. His health problems eventually halted his performances in 1982. Ernest Tubb made his final appearance at the Grand Ole Opry on August 14, 1982. He died in 1984 and is buried in Nashville’s Hermitage Memorial Gardens.

Chet Phillips

Chet Phillips, “Austin Bats”, Date Unknown, Illustration for Lone Star Match Works, Austin, Texas

Chet Phillips, living and working in Austin, Texas, began his career as a freelance illustrator in the early 1980’s. He has created work for advertising agencies, design firms, book, newspaper and magazine publishers and corporations. Trained in traditional media with a Bachelor of Fine Arts in Painting and Drawing, Phillips made the transition to digital media in 1992.

Cigarette Cards: The Parisian

The “Parisian”, 1888, Commercial Color  Lithograph,  Issued by Allen and Ginter Cigarettes, Metropolitan Museum of Art, New York

This trade card was from the “World’s Smokers” series (N33) issued in 1888 in a set of fifty cards to promote the Allen and Ginter brand cigarettes; the company was located in Richmond, Virgian. Printer’s samples were included in the set, as well. The printer’s sample cards are on a thinner card stock without printed text.

Each card in the series measures 2.75 x 1.5 inches. One card was packed in each box of ten cigarettes.

Ishirō Honda, “Mothra” ; Film History Series

Promotional Poster for Ishirō Honda’s “Mothra”, Columbia Pictures, 1962

A kaiju is a Japanese film genre that features giant monsters, usually attacking major cities and engaging the military and other monsters in battle. It is a subgenre of tokusatsu entertainment, which deals with science fiction, fantasy, or horror.

Tokusatsu has its origins in early Japanes theater, specifically in kabuki with its action and fight scenes, and in bunraku, which utilized some of the earliest forms of special effects, specifically puppetry. Modern tokusatsu, however, did not begin to take shape until the early 1950s with the conceptual and creative birth of Godzilla, one of the most famous kaiju monsters of all time.

Mothra is a kaiju that first appeared in Toho Company’s 1961 film “Mothra”, developing into a recurring character in the Godzilla franchise. She is typically portrayed as a colossal sentient caterpillar or imago moth, accompanied by two miniature humanoids speaking on her behalf.

Unlike other Toho monsters, Mothra is a largely heroic character, having been variously portrayed as a protector of her own island culture, Japan, and the Earth. She became one of Toho’s most poputlar monsters, second only to Godzilla in its total number of film appearances.

Cyborg 009

Poster for Manga Film “Cyborg 009”

Shotaro Ishinomoni was a Japanese manga artist who became an influential figure in manga, anime and tokusatsu. He created  several popular long-running series such as “Cyborg 009”, the Super Sentai series that was later adapted into the Power Rangers series. “Cyborg 009”, created in 1963, was the firest superpowered hero team created in Japan.

Parola di Dio

Movie Poster for “Parola di Dio”

“Parola di Dio” is a 2016 film by Russian director Kirill Serebrennikov. The story revolves around Veniamin, a high school student, in the middle of an adolescent crisis. His troubles are appeased by the manic and compulsive reading of the bible which he is convinced will put his confusion in perspective.

“Parola di Dio” was presented at the 69th Cannes Film Festival in the Un Certain Regard section, winning the Francois Chalais prize. The film is distributed by Wonder Pictures and was released in Italy on October 27, 2016.

Calendar

A Year: Day to Day Men: 30th of April

The Mesh Pouch

April 30, 1952 was the date for the first advertisement of a toy on national television in the United States.

In the early 1940s, Brooklyn-born toy inventor George Lerner came up with the idea of inserting small, pronged body and face parts into fruits and vegetables to create a “funny face man”. Lerner would often take potatoes from his mother’s garden and, using various other fruits and vegetables as facial features, he would make dolls with which his younger sisters could play. The grape-eyed, carrot-nosed, potato-headed dolls became the principal idea behind the plastic toy which would later be manufactured.

In the beginning, Lerner’s toy proved controversial. With World War II and food rationing a recent memory for most Americans, the use of fruits and vegetables to make toys was considered irresponsible and wasteful. After several years of trying to sell the toy, Lerner finally convinced a food company to distribute the plastic parts as premiums in breakfast cereal boxes.

in 1951, Lerner showed the idea to Henry and Merrill Hassenfeld, who conducted a small school supply and toy business called Hassenfeld Brothers which later changed its name to Hasbro, Inc.. Realizing the toy was quite unlike anything in their line, they paid the cereal company to stop production and bought the rights. Lerner was offered an advance of $500 and a 5% royalty on every kit sold. The toy was dubbed “Mr. Potato Head” and went into production.

On April 30, 1952, Mr. Potato Head became the first toy advertised on television. The campaign was also the first to be aimed directly at children; before this, commercials were only targeted at adults, so toy adverts had always been pitched to parents. This commercial revolutionized the field of marketing, and caused an industrial boom. Over one million kits were sold in the first year.

In 1953, Mrs. Potato Head was added, and soon after, Brother Spud and Sister Yam completed the Potato Head family with accessories reflecting the affluence of the fifties that included a car, a boat trailer, a kitchen set, a stroller, and pets called Spud-ettes. Although originally produced as separate plastic parts to be stuck into a real potato or other vegetable, a plastic potato was added to the kit in 1964.

Hendrick’s Gin

Hendrick’s Gin Poster

Mr William Grant with his seven sons and two daughhters built their family distillery in Scotland. In 1860 the Bennet Still used by the distillery was made by coppersmiths in London. Although few of these Bennet Stills are produced, they yield a spirit that is robust and flavorful. The John Dore and Company manufactured a Carter-Head Still for Hendrick’s in 1948 with a vapor-driven flavor basket atop a long neck, yeilding a subtle and delicate spirit. This type of still is quite rare today; only a few are known to exist.

Hendrick’s Gin has a rather unusual website which includes videos on the distilling process as well as the story of Horatio, the distilling pig. Enjoy. The Hendrick’s Gin website is:  https://us.hendricksgin.com