Joseph Leyendecker, “Pilgrim and Football Player, 1928″, November Cover Art of the Saturday Evening Post, 1928

Joseph Christian Leyendecker (March 23, 1874 – July 25, 1951) was one of the pre-eminent American illustrators of the early 20th century. He is best known for his poster, book, and advertising illustrations, the trade character known as The Arrow Collar Man, and his numerous covers for The Saturday Evening Post. Between 1896 and 1950, Leyendecker painted more than 400 magazine covers. Leyendecker virtually invented the whole idea of modern magazine design.

Note: Additional images of Leyendecker’s work plus a more extensive biography can be found at this site in the June 2016 article entitled “Joseph Christian Leyendecker”. ===