Tag: advertising

Arthur Radebaugh

Advertising the Future: Illustrations by Arthur Radebaugh

Arthur Radebaugh was born in Coldwater, Michigan in 1906.  He developed his interest in art and briefly attended the renowned Art Institute in Chicago.  It was there that Radebaugh first began experimenting with airbrush painting, a technique he helped popularize and used throughout his career.

One of his first clients in 1935 was MoToR Magazine, which purchased a painting for $450 and used it for the highly coveted cover of the Annual issue through 1957.  With the exception of years 1941-1946, he designed covers for every Annual issue through 1957.  Radebaugh’s artistic vision of the future fell in line with the forward-thinking nature of the automotive trade shows that the Annual issues were published to coincide with.

His paintings drew heavily upon the art deco movement of the 1920s through the 1940s, though his style would evolve with the passage of time.  His renderings of the future were inspired by the context of his present.

Radebaugh’s work with MoToR garnered him widespread attention, and his list of clients grew to include several big-name brands including the Saturday Evening Post, Fortune, Coca-Cola, and United Airlines.  The automotive industry also took note, with Chrysler contracting him to do artwork for their 1939 Dodge Luxury Liner sales literature and advertisements.  For the marque’s 25th anniversary, Radebaugh blended the present with the future by painting the 1939 model year cars in front of lush science-fiction-inspired cityscapes.  These are shown in images two and three of this blog post.

Cinelli

Photographer Unknown, Cinelli

Cinelli is an Italian bicycle manufacturing company based in Milan, Italy. It was founded in 1948 by Cino Cinelli, a former professional road racer and president of the Italian Cyclists’ Association. He was a professional racer from 1937 to 1944, winning the Milan-San Remo in 1943, the Giro di Lombardia in 1938, and the Tour of the Apennines in 1937.

Leo Herrera

Leo Herrera, “Magnum”

Leo Herrera is a Mexican NYC-based visual artist, filmmaker and GLBT advocate. His viral clips, art films and music videos have gathered over half a million views  and his advocacy work has focused on PrEP, HIV criminalization, stigma and the preservation of gay history.

“Filmmaker, writer, advocate, and all-around virtuoso of queer culture, Leo Herrera is documenting and preserving the richness of a community’s history that is, more times than not, overlooked by the generation that’s achieved the ability to convey the most complex, equivocal human emotions in three emojis or less.

The New York City-based visual artist has garnered over a half million hits from his art films and music videos, and has appeared in a slew of publications like The Huffington Post, Out, and i-D Fashion. His collaborations range over a global spectrum, all culminating in his effort to educate and tell the story of a bright future that we’re working so hard to create in the present, and honor those who paved the way for us in the past” .-Greg Mania, Posture

Visit Leo Herrera’s site for images and short films: http://www.homochic.com

Adolfo de Carolis

Adolfo de Carolis, “International Exposition of Industries- Turin, Poster, 1911

Adolfo de Carolis was an Italian painter, wood-cut printer, illustrator and photographer. In 1888, after finishing primary school , he was sent to study at the Accademaia di Belle Arti di Bologna from which he graduated in 1892. His first professional work was a collaborative restoration of the Borgia Apartments in the Apostolic Palace.

In 1899, de Carolis participated int eh 3rd exposition held by the Venice Biennale. He received a commission the following year to design a bronze tabernacle for the baptismal font at the Ajaccio Cathedral. After 1902, Adolfo de Carolis concentrated on creating illustrations for artistic and literary publications for books by Carducci, Pascoli and D’Annunzio.

Adolfo de Carolis’s Turin Interanational poster was designed in 1911 to celebrate this world fair which focused on industry and labor. The fair opened on the 29th of April and covered an area of 247 acres. Over four million visitors attended the pavilions of over thirty countries.

 

Remo Bramanti

Remo Bramanti, “Titan Industrial Corporation”, Advertising Poster, 1957

This is an original 1957 single-sided lithograph by Remo Bramanti intending to promote the Titan Industrial Corporation, which was then located at 711 Third Avenue in New York City. Today, it continues to thrive in the Big Apple at 555 Madison Avenue with both the Titan Steel Corporation and TSC Logistics, LLC, making up parts of this large industrial giant.

Vintage Neon Gas Station Signs

Vintage Neon Gas Station Signs

Georges Claude patented the neon lighting tube on Jan. 19th, 1915 – U.S. Patent 1,125,476.

In 1923, Georges Claude and his French company Claude Neon, introduced neon gas signs to the United States, by selling two to a Packard car dealership in Los Angeles. Earle C. Anthony purchased the two signs reading “Packard” for $24,000.

Neon lighting quickly became a popular fixture in outdoor advertising. Visible even in daylight, people would stop and stare at the first neon signs dubbed “liquid fire.”

Newcastle Werewolf Blood Red Ale

Newcastle Werewolf Blood Red Ale Returns to Market

Newcastle is resurrecting its popular Werewolf Blood-Red Ale, which was the top-selling imported limited edition in 2013.

Like the nocturnal man-beast that serves as its namesake, Newcastle Werewolf has something of a split personality. Tear into a bottle or a pint and it mysteriously transforms – starting out smooth and mellow, then transforming to a bitter bite that will leave beer lovers howling for more.

Newcastle Werewolf features a seasonally advantageous palate – sweet berry fruit with roasted caramel notes up front followed by a bite from Fuggle and Golding hops at the finish. It is brewed with rye malts, making it naturally blood-red in color, and is 4.5 percent alcohol by volume with 23.4 International Bittering Units.