The Photography of Elli Sougioultzoglou-Seraidari
Born in 1899 at the Vilayhet of Aidin (Aydini), an administrative division of the Ottoman Empire, Elli Sougioultzoglou-Seraidari was a Greek photographer whose work helped shape the image of Greece to Western culture. She was the first
Greek photographer to export modern images of Greece abroad and thus influenced the future of Greek tourism. Later known by the pseudonym Nelly for her professional society portraiture, Elli Seraidari drew attention to Greece during the country’s turbulent interwar years, a period from 1918 to 1939 that resulted in economic, social, political, and military changes..
At the beginning of the Greco-Turkish War, the Aidini Massacre in the summer of 1919 uprooted Elli Seraidari’s family from their home and forced them to flee to the city of Smyrna. Seraidari relocated in 1920 with her brother to the German city of Dresden where they planned to study the arts. For two years, she studied photography under Franz Fiedler, known for his surrealist-inspired images, and Hugo Erfurth, a portraitist of early twentieth-century celebrities and cultural figures.
After the creation of the Grand National Assembly in the Ottoman Empire led by Mustafa Demal Atatürk, a campaign against the indigenous Greek and Christian populations began. The brutal persecution and destruction led to massacres, forced deportations, executions, and the destruction of cultural and religious monuments. The Great Fire of Smyrna
in September of 1922, a deliberate act by the government, forced the city’s population to flee from the Turkish military forces and seek shelter in Greece and elsewhere. Although Seraidari was abroad at the time, she joined the hundred of thousands refugees who were seeking a new life in Greece
In the spring of 1924, Elli Seraidari relocated to Athens where she made the bold decision to establish a photography studio in the high-rent center of the city. Seraidari used her equipment from Dresden to produce specialized portraits as well as dance and nude photography. Her portrait work soon became status symbols for the culturally elite in Greece. Seraidari’s introduction of models and performers into images of the national treasures of the Greek landscape created a new narrative for the growing nation and increased Seraidari’s reputation. Among her most notable works of this early period are the 1925 nude portrait of prima ballerina Mona Paeva and the 1930 mid-air image of Russian dancer Elizaveta Nikolska, both taken at the Parthenon.
Elli Seraidari adopted a naive nationalistic and conservative approach to her work. Her style coincided with Greece’s need to produce an ideal view of the country and its people, both for internal and tourism purposes. Seraidari was appointed as an official photographer for the newly established Greek Ministry of Tourism. She also was commissioned by the Greek Archeological Service to
photograph Greek antiquities, both architecture and sculpture. Seraidari’s creative eye imbued the images with a dramatic use of light and dark shadows, sharp horizontal and vertical lines, and camera angles that brought life to the subjects.
Seraidari’s association with Greece’s Fourth of August Regime, under the leadership of General Ioannis Metaxas, made her one of the country’s most prolific photographers. As a refugee in Greece, Seraidari’s view of Greece was idyllic. This matched the propaganda of the Metaxas regime to illustrate the continuity of the Greeks since Antiquity. Now a well-established artist, Seraidari photographed the events and athletes at the 1936 Berlin Olympic Games. Three years later, she was commissioned with the decoration of the Greek pavilion at the New York’s World Fair, for which Seraidari created gigantic collages that expressed the similarities between ancient and modern Greeks.
While in New York, Elli Seraidari decided to remain in the United States, establish her commercial photographic portraiture, and seek new work in the fields of photo reportage and advertising. She continued to maintain her connections with the Greek elite, including shipping tycoons Aristotle Onassis and Stavos Niachos, and soon developed contacts in the White House. As her
new work failed to align with any previous Greek stereotype, viewings of her work in the United States went largely unmentioned.
After several excursions to Greece beginning in 1949, Seraidari returned to Greece in March of 1966 where she settled with her husband at Nea Smyrni, a municipality in South Athens, and ceased her photographic work. In 1985, Seraidari donated her photo archives and cameras to Athen’s Beanaki Museum. The Greek government and the Hellenic Center of Photography awarded her in 1987 with an honorary diploma and medal. In 1993, Seraidari received the Order of the Phoenix, an award for those in Greece who have excelled in the arts and sciences. This award was followed in 1996 by the Athens Academy’s Arts and Letters Award. Elli Sougioultzoglou-Seraidari died in Nea Smyrni on the eighth day of August in 1998 at the age of ninety-seven.
Notes: The “Daily Art” has an article on Elli Seraidari’s work entitled “The Queen of Neoclassical Photography: Nelly” at its March 2024 edition: https://www.dailyartmagazine.com/greek-photographer-nelly/
Projects at Harvard has an article on the opposing photographic styles of two artists, British photographer Francis Firth and Elli Seraidari, both of whom shot images of the Acropolis and Parthenon: https://projects.iq.harvard.edu/sites/projects.iq.harvard.edu/files/whoseculture/files/nelly_frith_photography_dpenizzotto_oct_7_21.pdf
The “Greece Is” newsletter has a July 2023 article on Elli Seraidari’s work entitled “Nelly’s: Setting the Image of Greece in the Mind of the World” which coincided with a major exhibition of her work at the Pireos 138 Benaki Museum: https://www.greece-is.com/nellys-setting-the-image-of-greece-in-the-mind-of-the-world/
The Benaki Museum has a lecture on Elli Seraidari’s life and her photography on YouTube under the title “Nelly’s: Reflections on the Life and Work of the Greek Photographer Elli Seraidari-Sougioultzoglou”.
Top Insert Image: Photographer Unknown, “Elli Sougioultzoglou-Seraidari”, circa 1920s, Gelatin Silver Print
Second Insert Image: Elli Sougloultzoglou-Seraidari, “Temple de la Victoire Aptere, Athens”, 1925, Gelatin Silver Print, Banaki Museum Photographic Archives
Third Insert Image: Photographer Unknown, “Elli Sougioultzoglou-Seraidari”, Gelatin Silver Print, Impactalk Online Magazine
Bottom Insert Image: Elli Sougloultzoglou-Seraidari, “Demetrius Karambatis on the Acropolis”, 1925, Gelatin Silver Print, Banaki Museum Photographic Archives


































































































































































